SEO is a confusing venture for a lot of people. Even many so-called-experts may have a difficult time keeping a
website at the top of the search engines.
First... the search engines are constantly changing their algorithms in an effort to bring you the most relevant
website listings to your search query. Search engines like yahoo also change their algorithms to stay ahead of the
dishonest companies that quickly learn how to manipulate the search results.
When the search engines change the way they list websites, there are actually unscrupulous people who set off right
to work trying to figure out how to cheat the system.
This type of person using what's known as "Black Hat SEO" and if you're trying to run the best website, keep away
from them at all charge! Sure your website will receive a high listing rather easily using black hat techniques, but
when the search engines ascertain what you're doing, they will likely ban your website from their listings altogether
(for good). And sooner or later, they are going to figure it out.
Second... There's a great deal of misnomers about what's more important when it comes to SEO. A few so called SEO
gurus will have you believe page rank is it is important when it comes to search engines. It's|This is certainly simply
Page rank (or Google PR) is one important factor in regards to ranking a site for the search engines, nevertheless
SERPs (or Search engine Page) is precisely what really counts.
"Page Rank" is Google's manner of putting a number to the authority of a online site. If they believe your site is
important, they'll give you a higher PR.
Nevertheless it doesn't mean the authority of your site will get you indexed in your case main keywords.
There are thousands, perhaps even millions, of websites that have a low page position, but are listed over the first
page of the major yahoo (including Google), for some top keywords. In comparison, there are actually just as many
high PR ranking web pages, which might be buried in "no mans land" when it comes to the search engines (including
Additionally, the other major search engines (Google, WINDOWS LIVE MESSENGER, Bing, and many hundreds smaller
search engines) don't really like your "Google Page Rank" in any respect. They only care about giving their visitors
relevant web advertising.
So ask yourself this... does one rather have a small Google PR of 1 or 2, and become listed on the first page in the
search results? Or does one rather have a higher PR of 5 or 6, and be listed on the tenth page with the search
results, where no one will ever find people..? I believe the answer is obvious.
One of the websites I built for my other online business, hasn't possessed a Google PR greater than 2 for the last 4
years (considering it's been live using the web). But it has been on the first page off major search engines (for my
main keywords) for 3 1/2 of people 4 years. I'll take the low PR and keep that high listing any day of the week.
SEO Bury Search Engine Optimisation