SEO Brighton and Hove
SEO is a confusing venture for a lot of people. Even many so-called-experts may have a difficult time keeping a
website others in terms of the search engines.
Primary... the major search engines are constantly changing their algorithms in an effort to bring you the the majority
relevant website listings for your search query. Search engines like yahoo also change their algorithms to stay before
dishonest companies that quickly figure out how to manipulate the search results.
When the search engines change the way they list websites, you can find unscrupulous people who set off right to
work racking your brains on how to cheat the system.
This type of person using what's known as "Black Hat SEO" and if you are trying to run a legitimate website, try to
avoid them at all cost! Sure your website will receive a high listing rather rapidly using black hat techniques, but when
the search engines figure out what you're doing, they are going to likely ban your website from their listings
altogether (for good). And eventually, they will figure it out.
Minute... There's lots of misnomers about what's more important in regards to SEO. A few so called SEO gurus will
have you believe page rank is the most important thing when it comes to search engine listings. It's|This is certainly
simply not true.
Page rank (or Google PR) is one important factor in regards to ranking a site for the search engines, but SERPs (or
Search engine Page) is what really counts.
"Page Rank" is Google's way of putting a number to the authority of a web site. Once they believe your site is
important, they'll provide higher PR.
But it doesn't mean the authority of your site will get you indexed for your needs main keywords.
There are actually thousands, maybe even millions, of websites that contain a low page show up, but are listed
relating to the first page of the major search engines like yahoo (including Google), for many top keywords. In
comparison, there are actually just as many high PR ranking internet pages, which were buried in "no mans land" in
regards to the search engines (which include Google).
Additionally, additional major search engines (Hotmail, WINDOWS LIVE MESSENGER, Bing, and 100s of smaller search
engines) don't really treasure your "Google Page Rank" whatsoever. They only worry about giving their visitors
relevant web advertising.
So pay close attention to this... does one rather have a low Google PR of 1 or 2, and be listed on the first page of
the search results? Or does one rather have a high PR of 5 or even 6, and be listed on the tenth page of the search
results, where nobody will ever find you..? I think the answer is obvious.
One of the websites I built for my other web business, hasn't possessed a Google PR greater than 2 for the last 4
years (since it's been live using the web). But it has been on the first page of all major search engines (for my main
keywords) for 3 1/2 of 4 years. I'll take the lower PR and keep this high listing any day of the week.
SEO Brighton-and-Hove Search Engine Optimisation