SEO can be a confusing venture for most people. Even many so-called-experts may have a difficult time keeping a
website others in terms of the search engines.
Primary... the search engines are constantly changing their algorithms to help bring you the the majority relevant
website listings to your search query. Search engine listings also change their algorithms to stay ahead of the
dishonest companies that quickly learn how to manipulate the search outcomes.
When the search engines change the direction they list websites, there are unscrupulous people who go right to work
trying to figure out how to cheat the system.
These people are using what's known as "Black Hat SEO" and if you are trying to run the best website, stay away
from them at all charge! Sure your website will get a high listing rather quickly using black hat techniques, but when
the search engines ascertain what you're doing, they will likely ban your website from their listings altogether
(forever). And definitely, they are going to figure it out.
Minute... There's a lot of misnomers about what's more important in regards to SEO. Some so called SEO gurus can
have you believe page rank is the most important thing when it comes to search engines. It's|This is certainly simply
Page rank (or Google PR) is one important factor when it comes to ranking a site for the search engines, but SERPs
(or Google search Page) is what really counts.
"Page Rank" is Google's manner of putting a number on the authority of a online site. Once they believe your site is
important, they'll provide higher PR.
But it surely doesn't mean the authority of your site will get you indexed to suit your needs main keywords.
There are actually thousands, maybe even millions, of websites that have a low page rank, but are listed to the first
page of the major search engines (including Google), for some top keywords. By contrast, you can find just as many
high PR ranking web pages, which might be buried in "no mans land" when it comes to the search engines (which
Also, additional major search engines (Hotmail, WINDOWS LIVE MESSENGER, Ask, and hundreds of smaller search
engines) don't really treasure your "Google Page Rank" at all. They only worry about giving their visitors relevant
So pay close attention to this... does one rather have a low Google PR of several, and become listed on the first
page with the search results? Or does one rather have a high PR of 5 or 6, and become listed on the tenth page of
the search results, where nobody will ever find you..? I believe the answer is evident.
One of many websites I built for my other web business, hasn't possessed a Google PR of more than 2 for the last 4
years (due to the fact it's been live online). But many experts have on the first page off major search engines (for my
main keywords) for 3 1/2 of those 4 years. I'll take the lower PR and keep the high listing any day with the week.
SEO Bradford Search Engine Optimisation