SEO can be a confusing venture for a lot of people. Even many so-called-experts may have a difficult time keeping a
website others in terms of the search engines.
Primary... the major search engines are constantly changing their algorithms in an effort to bring you the the majority
of relevant website listings to your search query. Search engines like yahoo also change their algorithms to stay
ahead of the dishonest companies that quickly learn how to manipulate the search outcomes.
As soon as the search engines change the way they list websites, there are unscrupulous people who set off right to
work racking your brains on how to cheat the machine.
These people are using what's known as "Black Hat SEO" and if you're trying to run the best website, try to avoid
them at all cost! Sure your website will receive a high listing rather rapidly using black hat tactics, but when the
search engines ascertain what you're doing, they are going to likely ban your website from their listings altogether
(forever). And sooner or later, they will figure it out.
Minute... There's a great deal of misnomers about what's more important when it comes to SEO. Some so called SEO
gurus will have you believe page rank is it is important when it comes to search engines. This is simply not true.
Page rank (or Google PUBLIC REALTIONS) is one important factor when it comes to ranking a site for the search
engines, nevertheless SERPs (or Google search Page) is what really counts.
"Page Rank" is Google's manner of putting a number to your authority of a web site. If they believe your site is
important, they'll supply you with a higher PR.
But it surely doesn't mean the authority to your site will get you indexed on your behalf main keywords.
There are actually thousands, maybe even millions, of websites that have a low page position, but are listed over the
first page of the major search engines (including Google), for some top keywords. In comparison, there are just as
many high PR ranking internet pages, which might be buried in "no mans land" in regards to the search engines
Additionally, the other major search engines (Gmail, MSN, Bing, and 100s of smaller search engines) don't really
treasure your "Google Page Rank" in any respect. They only treasure giving their visitors relevant web advertising.
So ask yourself this... does one rather have a low Google PR of several, and become listed on the first page of the
search results? Or does one rather have a higher PR of 5 or 6, and be listed on the tenth page of the search results,
where no one will ever find you..? I do believe the answer is obvious.
Among the list of websites I built for my other online business, hasn't experienced a Google PR greater than 2 for the
last 4 years (since it's been live online). But many experts have on the first page off major search engines (for my
main keywords) for 3 1/2 of 4 years. I'll take the low PR and keep your high listing any day in the week.
SEO Ards Search Engine Optimisation